heart & soul
Julia and Jinhee are the two sisters behind Soulful. They spent years grinding in Corporate America until they both got burnt out from high stress jobs and both became physically ill. After taking some time off, they decided to do something totally different with their lives. They have always been spiritual seekers and had fallen in love with meditation, spiritual books, crystals and anything spiritual. So, they decided to open a business sharing everything they love with others.
They opened their Etsy store in December 2023 as they were waiting for the perfect brick and mortar space to show up in Portland. The dream space showed up shortly thereafter, and they opened their doors to the public on June 8, 2024. It's the kind of place they have been dreaming of where neighborliness, beauty and spirituality all come together. Come say hi at Soulful!
Our Story
Soulful was born from a passion for spirituality and a desire to share its transformative power with the portland and online community.
As a women-owned, minority-owned, and LGBTQI supportive small business, we value diversity, inclusivity, and sustainability. Soulful is a welcoming space for all on their spiritual journeys.
Soulful is built on the belief that spirituality is a personal journey best shared with others. We are committed to fostering a supportive and inclusive community where everyone can connect, learn, and grow together. Whether you're attending an event, shopping for new spiritual tools, or seeking guidance from our practitioners, you'll find a welcoming space at Soulful.
our mission
